Design, leadership & strategy for mission-critical environments.

I'm Ben Roach, a UX Design Leader based in Chicago with a 17-year track record of turning ambiguity into measurable business impact. Currently building the future of AI-powered cyber defense at Google. Previously Principal UX Designer at Amazon.

$1B+

Drove over $1 billion in annual revenue at Amazon by rethinking the search experience

$1B+

Drove over $1 billion in annual revenue at Amazon by rethinking the search experience

$1B+

Drove over $1 billion in annual revenue at Amazon by rethinking the search experience

0 → 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

0 → 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

0 → 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

How I lead

I believe that psychological safety is a business imperative. I focus on radical empowerment, providing the "air cover" necessary for teams to navigate high-stakes environments, take strategic risks, and deliver their best work.

Problems I solve

From global cybersecurity threats to complex monetization architectures, I specialize in delivering impact when the stakes are high. I deploy scalable, modular design frameworks that intractable problems into clear, executable roadmaps.