I build platforms for the vision, not the ask.

I'm Ben Roach, UX Leader and Principal Designer. Currently driving UX for a new era of AI-driven privacy, safety, and security at Google. Formerly Amazon.

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Resume

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Grew Google's first global Security & Privacy UX org from zero to 30+ people

Grew Google's first global Security & Privacy UX org from zero to 30+ people

$1B+

Drove over $1 billion in annual recurring revenue at Amazon

Drove over $1 billion in annual recurring revenue at Amazon

85M+

Designed a crisis response platform that has reached 85M+ people

Designed a crisis response platform that has reached 85M+ people

80%

Built a recommendation engine now used on more than 80% of Amazon searches

Built a recommendation engine now used on more than 80% of Amazon searches

Select work

Google

•

10 min

How I directed AI adoption across enterprise privacy, safety & security

Google

•

4 min

Building a new enterprise UX organization

Amazon

•

7 min

Turning ambiguity into $1B in revenue

International Rescue Committee (IRC)

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9 min

Designing a global crisis response platform

AI Lab

These are my experiments using code as a design medium. Even as a design leader, I believe the only way to master the medium is to build. This space is dedicated to hands-on exploration, using AI to translate ideas into reality.

Enter the lab

© 2026 Ben Roach. All views are my own.

© 2026 Ben Roach. All views are my own.

© 2026 Ben Roach. All views are my own.