Design, leadership & strategy for mission-critical environments.

I'm Ben Roach, a UX Design Leader based in Chicago. I have a 15+ year track record of turning ambiguity into measurable business impact. Currently building the future of AI-powered cyber defense at Google.

About

Resume

$1B+

Unlocked over $1 billion in annual revenue at Amazon by rethinking the search experience

$1B+

Unlocked over $1 billion in annual revenue at Amazon by rethinking the search experience

$1B+

Unlocked over $1 billion in annual revenue at Amazon by rethinking the search experience

0 to 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

0 to 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

0 to 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

Featured work

Google

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4 min

Building Google's enterprise cybersecurity UX org from scratch

I built a global design organization from scratch (scaling 0 to 30) and led the integration of AI to automate threat detection other high stakes workflows.

Google

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4 min

Building Google's enterprise cybersecurity UX org from scratch

I built a global design organization from scratch (scaling 0 to 30) and led the integration of AI to automate threat detection other high stakes workflows.

Google

•

4 min

Building Google's enterprise cybersecurity UX org from scratch

I built a global design organization from scratch (scaling 0 to 30) and led the integration of AI to automate threat detection other high stakes workflows.

Amazon

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6 min

The $1B design strategy: Turning ambiguity into revenue at Amazon

I architected a modular design framework to inject dynamic product recommendations directly into search results.

Amazon

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6 min

The $1B design strategy: Turning ambiguity into revenue at Amazon

I architected a modular design framework to inject dynamic product recommendations directly into search results.

Amazon

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6 min

The $1B design strategy: Turning ambiguity into revenue at Amazon

I architected a modular design framework to inject dynamic product recommendations directly into search results.

International Rescue Committee (IRC)

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11 min

How I built a global crisis response platform in the fog of war

I led the design of a modular crisis response system to decouple core solutions from crisis-specific content.

International Rescue Committee (IRC)

•

11 min

How I built a global crisis response platform in the fog of war

I led the design of a modular crisis response system to decouple core solutions from crisis-specific content.

International Rescue Committee (IRC)

•

11 min

How I built a global crisis response platform in the fog of war

I led the design of a modular crisis response system to decouple core solutions from crisis-specific content.