I build platforms for the vision, not the ask.

I'm Ben Roach. I lead UX for Google's Privacy, Safety & Security org with three design managers and a UX engineering team reporting to me, and I'm moving it from static mockups to AI-native workflows. Before that, Principal UX Designer at Amazon.

Get in touchSee the work

  • 1to32

    people in the UX org I founded in Google Privacy, Safety & Security

  • $1B+

    in incremental annual sales from a search unit I designed at Amazon

  • 85M+

    people reached by the crisis platform I designed for the IRC

  • 34%to100%

    of my team adopting AI tools, in three quarters

Select work

AI Lab

On nights and weekends I build with AI: a showcase of Leadership Folios, a music archive app called LiveVault, a family agent called HomeOps, and a poker trainer, GTO Poker.