I build platforms for the vision, not the ask.

I'm Ben Roach. Currently driving UX for a new era of AI-driven privacy, safety, and security at Google. Formerly Principal UXD at Amazon.

032
Grew Google's first global Security & Privacy UX org from zero to 30+ people
$1B+
Drove over $1 billion in annual recurring revenue at Amazon
85M+
Designed a crisis response platform that has reached 85M+ people
80%
Built a recommendation engine now used on more than 80% of Amazon searches

Select work

Google•10 min

How I directed AI adoption across enterprise privacy, safety & security

With my research lead, I wrote the strategy and principles for how our organization would use AI. Then I reshaped my team to deliver on it.

Read the case study

AI Lab

Things I build with AI on nights and weekends

Tool stack

01
Strategy & Ideation
- Claude
- Gemini
- NotebookLM
- Procreate
02
Design & Systems
- Figma
- Google Stitch
- Paper
03
AI Prototyping
- Antigravity
- Claude Code
- Cursor
- Lovable
04
Web Development
- Framer
- Webflow