I build platforms for the vision, not the ask.
Hello, I'm Ben Roach. Currently driving UX for a new era of AI-driven privacy, safety, and security at Google. Formerly Principal UXD at Amazon.
0
32
$1B+
85M+
80%
Select work
•
10 min
How I directed AI adoption across enterprise privacy, safety & security
•
8 min
How I built Google's enterprise security UX org from one person to 32
Amazon
•
7 min
Turning ambiguity into $1B in revenue
International Rescue Committee (IRC)
•
11 min
Designing a global crisis response platform
AI Lab
Tool stack
AI has automated a lot of surface-level design work, so now the value lies in systems thinking and the ability to translate complexity into clarity. I am constantly experimenting with and mastering new tools, here's a bit of my current rotation.
Strategy & Ideation
Claude
Gemini
NotebookLM
Procreate
Design & Systems
Figma
Google Stitch
Paper
AI Prototyping
Antigravity
Claude Code
Cursor
Lovable
Web Development
Framer
Webflow