Designing at scale. Leading with craft. Delivering results.

I'm Ben Roach, UX Leader and Principal Designer. Currently driving UX for a new era of AI-driven privacy, safety, and security at Google. Formerly Amazon.

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30

Established and grew Google's first global Security & Privacy UX org from zero to more than 30 people

Established and grew Google's first global Security & Privacy UX org from zero to more than 30 people

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

$1,000,000,000+

Drove over $1 billion in annual revenue at Amazon by architecting a higher-performing search experience

Drove over $1 billion in annual revenue at Amazon by architecting a higher-performing search experience

17

Years of experience driving design vision, leading product delivery, and building world-class teams

Years of experience driving design vision, leading product delivery, and building world-class teams

Select work

Google

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4 min

Building a new enterprise UX organization

Amazon

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7 min

Turning ambiguity into $1B in revenue

International Rescue Committee (IRC)

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9 min

Designing a global crisis response platform

AI Lab

These are my experiments using code as a design medium. Even as a design leader, I believe the only way to master the medium is to build. This space is dedicated to hands-on exploration, primarily using AI to translate ideas into reality.

See work

© 2026 Ben Roach

© 2026 Ben Roach

© 2026 Ben Roach