I build platforms for the vision, not the ask.

I'm Ben Roach, UX Leader and Principal Designer. Currently driving UX for a new era of AI-driven privacy, safety, and security at Google. Formerly Amazon.


Most briefs describe what ships. The real work is deciding what has to be true two years later.

I'm Ben Roach, UX Leader and Principal Designer. Currently driving UX for a new era of AI-driven privacy, safety, and security at Google. Formerly Amazon.


Most briefs describe what ships. The real work is deciding what has to be true two years later.

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Resume

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30

Grew Google's first global Security & Privacy UX org from zero to 30+ people

Grew Google's first global Security & Privacy UX org from zero to 30+ people

80%

Built a recommendation engine now used on more than 80% of Amazon searches

Built a recommendation engine now used on more than 80% of Amazon searches

$1B+

Drove over $1 billion in annual recurring revenue at Amazon

Drove over $1 billion in annual recurring revenue at Amazon

20+

Designed a crisis response platform that is running in more than 20 countries

Designed a crisis response platform that is running in more than 20 countries

Select work

Google

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4 min

Building a new enterprise UX organization

Amazon

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7 min

Turning ambiguity into $1B in revenue

International Rescue Committee (IRC)

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9 min

Designing a global crisis response platform

AI Lab

These are my experiments using code as a design medium. Even as a design leader, I believe the only way to master the medium is to build. This space is dedicated to hands-on exploration, primarily using AI to translate ideas into reality.

See work

© 2026 Ben Roach. All views are my own.

© 2026 Ben Roach. All views are my own.

© 2026 Ben Roach. All views are my own.