Ben Roach is a hands-on design leader & strategist who builds world-class tech products.

UX Leader and Principal Designer with 17 years of experience turning ambiguity into measurable business impact. Currently at Google, building the future of AI-powered cyber defense. Previously at Amazon.

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Resume

CV

$1B+

Drove over $1 billion in annual revenue at Amazon by architecting a higher-performing search experience

Drove over $1 billion in annual revenue at Amazon by architecting a higher-performing search experience

0

30

Established and grew Google's first global cybersecurity UX organization from zero to more than 30 people

Established and grew Google's first global cybersecurity UX organization from zero to more than 30 people

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

Select work

Google

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4 min

Building a new enterprise UX organization

Google

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4 min

Building a new enterprise UX organization

Google

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4 min

Building a new enterprise UX organization

Amazon

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7 min

Turning ambiguity into $1B in revenue

Amazon

•

7 min

Turning ambiguity into $1B in revenue

Amazon

•

7 min

Turning ambiguity into $1B in revenue

International Rescue Committee (IRC)

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9 min

Designing a global crisis response platform

International Rescue Committee (IRC)

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9 min

Designing a global crisis response platform

International Rescue Committee (IRC)

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9 min

Designing a global crisis response platform

Lab

These are my experiments in code and craft. Even as a design leader, I believe the only way to master the medium is to build. This space is dedicated to hands-on exploration, primarily using AI to translate ideas into reality.

See work

© 2026 Ben Roach

© 2026 Ben Roach

© 2026 Ben Roach