Design, leadership & strategy for mission-critical environments.

I'm Ben Roach, a UX Design Leader based in Chicago with a 17-year track record of turning ambiguity into measurable business impact. Currently building the future of AI-powered cyber defense at Google. Previously Principal UX Designer at Amazon.

About me

About me

View resume

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$1B+

Drove over $1 billion in annual revenue at Amazon by rethinking the search experience

$1B+

Drove over $1 billion in annual revenue at Amazon by rethinking the search experience

$1B+

Drove over $1 billion in annual revenue at Amazon by rethinking the search experience

0 → 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

0 → 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

0 → 30

Built Google's global cybersecurity UX organization from zero to more than 30 people

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

96%

Maintained a 96% retention rate since starting my current team in 2019 by fostering a strong culture

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

2x

Awarded two US Patents for novel e-commerce user interface design patterns while at Amazon

Featured work

Google

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4 min

Google

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4 min

Building a new enterprise UX organization

Amazon

•

7 min

Amazon

•

7 min

Turning ambiguity into $1B of revenue

International Rescue Committee (IRC)

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11 min

International Rescue Committee (IRC)

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11 min

Designing a global crisis response platform