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Refining the global search experience for Amazon shoppers around the world.

👨‍💻 Principal UX Designer        🗓️ 2019        🕒 12 min read


I joined Amazon in 2015 and during my time there led large company-wide programs. One of those was a complete redesign of Amazon’s search filters and refinements, which resulted in more than $250M attributed revenue.

📊 Took a user-driven approach backed by data

👀 Set a compelling vision and sold it to leadership

📱 Completely redesigned CX for web, iOS, Android

🌎 Launched experience worldwide in 20+ countries

💰 Generated more than $250M in attributed revenue

Full case study 🔒

I do not host full case studies publicly in order to comply with NDA. If you are interested in learning more about the details of this work, please contact me.

Other work

Building a Google UX team

Establishing and scaling a design and research team within Google’s Enterprise Security organization.

🗓️ 2019 – Now        🕒 15 min read

Ukrainian refugee portal

Working with the International Rescue Committee (IRC) to launch an emergency relief portal for people affected by the war in Ukraine.

🗓️ 2022        🕒 20 min read

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©2024 Ben Roach. All content and opinions on this website are solely the views of the author and do not represent the opinions or positions of any former employers or other organizations. Confidential or classified information has been intentionally omitted to comply with nondisclosure agreements (NDAs). Okay, now scram.

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