Solutions

I specialize in bridging the gap between complex business challenges & scalable design solutions.

Problems I solve

Problem

Solution

Design is not connected to business outcomes
Aligning UX strategy with business reality

I translate usability into the language of the business. I partner directly with cross-functional leadership to ensure design decisions are actively driving core metrics—like customer acquisition, retention, and revenue—rather than just functioning as an execution arm.

Fragmented user experience across complex product lines
Advanced systems thinking

I simplify architectural-scale ambiguity. Drawing on over 15 years of experience in the industry, I look beyond isolated features to understand the entire ecosystem. I establish the "North Star" vision and create frameworks that ensure individual design choices compound positively across the whole platform over time.

The costly gap between conceptual design and engineering feasibility
High-fidelity validation & rapid prototyping

I prevent wasted engineering cycles by validating concepts early and accurately. By staying hands-on with advanced AI prototyping and front-end logic, I bridge the gap between design and development, ensuring that complex ideas are technically viable and grounded in user needs before they ever hit the engineering backlog.

Misaligned teams and stalled momentum
Orchestrating people & processes

I scale healthy design cultures and streamline workflows. Whether mentoring managers or aligning VP-level peers, I act as the connective tissue that secures necessary resources, defends the design roadmap, and guides cross-functional teams to deliver high-quality work on aggressive timelines.

Analysis paralysis in high-stake, ambiguous environments
Decisive leadership & bias for action

I guide teams through market shifts and emerging technology landscapes where data is often incomplete. I establish clear decision-making frameworks, allowing organizations to take calculated risks, ship with confidence, and take accountability for the outcomes.