Case studies
Google•Senior Staff UX ManagerHow I directed AI adoption across enterprise Privacy, Safety & Security
Google was pushing hard to adopt AI without a shared direction. I wrote the strategy, then reshaped my team to deliver on it.
10 min read
Read the case study34% to 100%
AI tool adoption
~97%
agent precision
17%
of queue resolved
Google•Senior Staff UX ManagerHow I built Google’s enterprise security UX org from one person to 32
The ask was one UX designer to make the tools better, but the tools were a symptom. I treated the org as the product.
8 min read
Read the case study1 to 32
people
19 of 21
directs retained
18
promotions
Amazon•Principal UX DesignerTrading a good result for a $1B+ one inside Amazon search
I bet that a few trusted recommendations, placed right inside the results, would help shoppers stop comparing and choose confidently. The data proved me right, once I got out of its way.
10 min read
Read the case study$1B+
annual sales
~80%
of search pages
2
US patents
IRC•UX Fellow, Google.orgDesigning a global crisis response platform that reached 85M+ people
The site wasn’t meant to be beautiful. It was meant to be understood by someone running on no sleep who had just fled their home.
7 min read
Read the case study85M+
people reached
<1 wk
per new site
20+
countries