About

Hi, I'm Ben. I specialize in turning intractable business problems into clear, measurable impact.

I'm a strategic design leader who merges deep product and business acumen with a relentless eye for visual and pixel-perfect detail. At Amazon, I reimagined the global search experience, designing data-driven innovations that generated over $1 billion in incremental revenue. At Google, I founded and scaled the company's first enterprise cybersecurity UX organization from the ground up, building the mission-critical tools that protect billions of users worldwide. Today, I continues to push the boundaries of technology by building with AI and bringing new ideas to life through code.

Experience

Google

Senior Staff UX Manager

2019 – Present

I founded and scaled Google’s first cybersecurity UX organization from a solo practice to over 30 professionals, establishing design as a strategic partner in protecting Alphabet’s infrastructure and our billions of users.

Amazon

Principal UX Designer

2015 – 2019

2015 – 2019

I led the strategic vision for the "Inline Product Recommendations" engine, a data-driven initiative that generated over $1 billion in incremental annual revenue and transformed the search experience for hundreds of millions of users.

Publicis Sapient

Senior Experience Design Lead

2014 – 2015

I led the design of a responsive, modular campaign framework for Fiat Chrysler Automobiles (FCA) that scaled simultaneously across five global brand websites including Jeep and Dodge.

Suite

Founding Designer & Design Director

2010 – 2014

2010 – 2014

As the first design hire at a high-growth startup agency, I built and led the entire design department. I delivered award-winning digital campaigns for major clients like Nike.

Tool stack

AI has automated a lot of surface-level design work, so now the value lies in systems thinking and the ability to translate complexity into clarity. I am constantly exploring and mastering new tools, here's a bit of my current rotation.

Off the clock

When I'm not working, I'm usually navigating the beautiful chaos of family life in Chicago with my wife and our three children. I also love gardening, cooking, and tumbling down a good rabbit hole, from ancient history to watchmaking. And if I’m lucky, I might even sneak in a round of golf.

© 2026 Ben Roach

© 2026 Ben Roach

© 2026 Ben Roach