About
I transform intractable business problems into clear, measurable impact.
I began my career as the founding designer of a fast-paced digital agency, eventually building and leading the entire department. But over time, I found myself craving more than subjective, opinion-driven design debates. I wanted to understand the science of user interaction.
Pivoting into dedicated UX was a revelation. Mapping workflows, running experiments, and validating design hypotheses hooked me instantly. I had found the perfect intersection of art and data.
That realization took me to Amazon in 2015—an absolute masterclass in operating with velocity at massive scale. Four years later, Google recruited me back to Chicago to establish and scale a global enterprise UX organization from zero.
My transition into leadership never meant abandoning the craft. I am a builder at my core, constantly designing, experimenting, and refining my technical execution. Whether I am running hands-on AI design experiments, coding functional prototypes, or architecting complex systems, I stay deep in the work because that is where the best strategic insights live. With AI completely redefining our toolkit and collapsing the distance between an idea and deployment, the barrier to execution is gone. I've never felt more energized to keep building.
Experience
Senior Staff UX Manager
2019 – Present
I founded and scaled Google’s first cybersecurity UX organization from a solo practice to over 30 professionals, establishing design as a strategic partner in protecting Alphabet’s infrastructure and our billions of users.
Amazon
Principal UX Designer
I led the strategic vision for the "Inline Product Recommendations" engine, a data-driven initiative that generated over $1 billion in incremental annual revenue and transformed the search experience for hundreds of millions of users.
Publicis Sapient
Senior Experience Design Lead
2014 – 2015
I led the design of a responsive, modular campaign framework for Fiat Chrysler Automobiles (FCA) that scaled simultaneously across five global brand websites including Jeep and Dodge.
Suite
Founding Designer & Design Director
As the first design hire at a high-growth startup agency, I built and led the entire design department. I delivered award-winning digital campaigns for major clients like Nike.
Tool stack
AI has automated a lot of surface-level design work, so now the value lies in systems thinking and the ability to translate complexity into clarity. I am constantly exploring and mastering new tools, here's a bit of my current rotation.
Off the clock
When I'm not working, I'm usually navigating the beautiful chaos of family life in Chicago with my wife and our three children. I also love gardening, cooking, and tumbling down a good rabbit hole, from ancient history to watchmaking. And if I’m lucky, I might even sneak in a round of golf.
