Executive summary

Problem: Google's internal cybersecurity tools were fragmented and reliant on manual, toilsome processes, creating critical operational risks for Alphabet's infrastructure.

Strategy: I built a global design organization from scratch (scaling 0 to 30) and led the integration of AI to automate threat detection other high stakes workflows.

Outcome: Achieved significant improvements security analysts and other users, maintained 96% team retention since 2019, and unified the approach to cyber defense UX.

Challenge

Parachuting into Google

Challenge

Parachuting into Google

In 2019, I was recruited into Google with a mandate that sounded simple on paper, but was staggering in reality: establish the first dedicated UX function within the company's massive Privacy, Safety & Security (PSS) organization. The mission was to "keep everyone safe—at scale". That meant protecting Google and all of Alphabet's massive, ever-growing infrastructure and the personal data of ~4.5 billion users from the world's most sophisticated threat actors, including nation state attacks.

I had parachuted into an organization of thousands of software engineers as the sole UX professional and quickly realized that the organization was suffering from a classic enterprise problem: organic uncoordinated growth. These were world class teams composed of world-leading experts, however their software was described as "borderline unusable." The tooling ecosystem used to defend the internet's most valuable assets was powerful but fragmented, littered with bugs, lacking cohesive user journeys.

These weren't just frustrated users. This was operational risk in a high stakes environment.

Over the next few years, I didn't just design products; I designed an entire organization and scaled from a solo practice to a global team with over 30 professionals. We've transformed the fragmented technical landscape into a well-oiled business machine.

Strategy

Laying UX foundations

Strategy

Laying UX foundations

My strategy for building the new design org was based on four key pillars:

Organizational design for scale

I adopted a centralized team model to balance deep project engagement with the flexibility to shift resources as organizational priorities changed. My hiring strategy initially prioritized strong UX generalists capable of handling high ambiguity, before eventually shifting into more specialized roles.

Organizational design for scale

I adopted a centralized team model to balance deep project engagement with the flexibility to shift resources as organizational priorities changed. My hiring strategy initially prioritized strong UX generalists capable of handling high ambiguity, before eventually shifting into more specialized roles.

Building strong user experience foundations

I established the organization's first UX research practice, and created a centralized repository to democratize user insights where none previously existed. I also drove the adoption of an enterprise-grade Design System (based on Google Material) which reduced technical debt and ensured consistency across the tooling ecosystem.

Building strong user experience foundations

I established the organization's first UX research practice, and created a centralized repository to democratize user insights where none previously existed. I also drove the adoption of an enterprise-grade Design System (based on Google Material) which reduced technical debt and ensured consistency across the tooling ecosystem.

Defining a shared vision & strategy

To unify the growing team, I facilitated annual workshops to co-define the team's core values, strategy, and mission: "make it easy to protect and defend Alphabet." This focus on shared purpose has helped the team drive significant product, user, and business impact.

Defining a shared vision & strategy

To unify the growing team, I facilitated annual workshops to co-define the team's core values, strategy, and mission: "make it easy to protect and defend Alphabet." This focus on shared purpose has helped the team drive significant product, user, and business impact.

Establishing operational process rigor

To combat the lack of existing user-centered processes, I implemented operational frameworks and engagement models that drove accountability and streamlined decision-making in a complex, multi-stakeholder environment.

Establishing operational process rigor

To combat the lack of existing user-centered processes, I implemented operational frameworks and engagement models that drove accountability and streamlined decision-making in a complex, multi-stakeholder environment.

2019

2020

2021

2022

2023

2024

2025

Design

UXD

Research

UXR

Content

UXW

P&O

P&O

Engineering

UXE

UX organization growth

Results

Select highlights

Results

Select highlights

I'm immensely proud of the things I've achieved at Google over the past 7 years, and even more excited for some of the things we have in front of us. These are a few highlights —

Org scaling

0 to 30

Established and grew the team from zero to more than 30 UX professionals

Org scaling

0 to 30

Established and grew the team from zero to more than 30 UX professionals

RETENTION

96%

Maintained high retention rate for my team since founding it in 2019

RETENTION

96%

Maintained high retention rate for my team since founding it in 2019

Launches

8

Led the launch of 8 new products from concept through to launch and landing

Launches

8

Led the launch of 8 new products from concept through to launch and landing

Unification

IAM

Unified dozens of Identy & Access Management tools into a single product

Unification

IAM

Unified dozens of Identy & Access Management tools into a single product

Emerging tech

AI

Partnered with PM to establish an AI incubator program for rapid innovation

Emerging tech

AI

Partnered with PM to establish an AI incubator program for rapid innovation

Modernization

D&R

Rearchitected our entire portfolio of Detection & Response tools

Modernization

D&R

Rearchitected our entire portfolio of Detection & Response tools

Efficiency

51%

Efficiency gains for Detection & Response analysts using UX driven AI-powered workflows

Efficiency

51%

Efficiency gains for Detection & Response analysts using UX driven AI-powered workflows

Security

>300%

User improvement in detecting malicious scripts when leveraging LLM-augmented experiences

Security

>300%

User improvement in detecting malicious scripts when leveraging LLM-augmented experiences

Awards

3x

My team has been a key part of 3 major initiatives that won Google Core Tech Impact Awards

Awards

3x

My team has been a key part of 3 major initiatives that won Google Core Tech Impact Awards

Ben has proven himself as a UX leader. As the first UXer in a very technical space, he proved the value of UX and grew his team while expanding user-centered problem solving to a wide portfolio.

Google (former direct manager)

Ben has proven himself as a UX leader. As the first UXer in a very technical space, he proved the value of UX and grew his team while expanding user-centered problem solving to a wide portfolio.

Google (former direct manager)

Let's connect

I'm always open to new collaboration or networking opportunities. Whether you want to talk design or just say hello, feel free to reach out.

Let's connect

I'm always open to new collaboration or networking opportunities. Whether you want to talk design or just say hello, feel free to reach out.

Let's connect

I'm always open to new collaboration or networking opportunities. Whether you want to talk design or just say hello, feel free to reach out.